Driving Profit & Sustainability
Strategy
Formulating a business, product or engagement strategy starts by answering three questions. What do we do? Who do we do it for? What is the outcome we desire? Strong strategies drive enabling processes. Well mapped processes define organizational resource requirements.
Acceleration & Growth
Slow growth can look similar to walking backwards in emerging markets. A targeted approach in go-to-market planning, powered by strategy, helps to accelerate growth. Analytics, measurement and iteration are the tools that enable us to harness the lightning and drive profitability.
Leadership
Good leadership balances the push and the pull. Teams respond to vision but are ultimately empowered when consistent values are displayed and reinforced by leaders. Empathy, listening and awareness are the core tenets of servant leadership and the building blocks of trust.
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Vitals
Beyond the Physical Shelf
I’m a seasoned leader in eCommerce, digital marketing, and marketing technology with over 20 years of experience driving revenue, profitability, and market share growth. My career spans CPG and FMCG brands, including Hallmark Cards, Jack Link’s, and Black Rifle Coffee, where I’ve led high-performing DTC and omnichannel teams to deliver experiences and content that convert.
With deep expertise in both B2B and B2C strategy, I’ve built and executed impactful programs across digital and traditional channels and will partner with you and your team to identify and implement meaningful initiatives.
I believe that growth starts with an intensive strategy that is guided by data-driven decision making and iteration based on results.
Contact me to discuss how I can help your business thrive.
