Driving Profit & Sustainability
Strategy
Formulating a business, product or engagement strategy starts by answering three questions. What do we do? Who do we do it for? What is the outcome we desire? Strong strategies drive enabling processes. Well mapped processes define organizational resource requirements.
Acceleration & Growth
Slow growth can look similar to walking backwards in emerging markets. A targeted approach in go-to-market planning, powered by strategy, helps to accelerate growth. Analytics, measurement and iteration are the tools that enable us to harness the lightning and drive profitability.
Leadership
Good leadership balances the push and the pull. Teams respond to vision but are ultimately empowered when consistent values are displayed and reinforced by leaders. Empathy, listening and awareness are the core tenets of servant leadership and the building blocks of trust.
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Vitals
I am a growth-focused leader with over 17 years of experience leading B2B & B2C businesses. As a digital strategy and eCommerce subject matter expert, I have built both client facing and internal company programs utilizing methodologies including SEO, PPC, content development, marketing automation, social media, channel partners and traditional channels.
I believe that growth starts with an intensive strategy that is guided by data-driven decision making and iteration based on results.
Contact me to discuss how I can help your business thrive.
